COLLECTION OF PERSONAL INFORMATION

This Privacy Policy outlines how your personal information is gathered, used, and shared when you visit or make a purchase from our website,Ā 

https://www.itsliquidlove.com/Ā 

(referred to as the "Site").

When you visit the Site, we automatically gather specific details about your device. This includes information about your web browser, IP address, time zone, and some of the cookies stored on your device. Additionally, as you browse the Site, we collect information about the specific web pages or products you view, the websites or search terms that led you to the Site, and details about your interactions with the Site. We term this automatically collected information "Device Information."

We collect Device Information using various technologies:

  • "Cookies" are data files placed on your device, often containing an anonymous unique identifier. For more information about cookies and how to disable them, please visitĀ 

http://www.allaboutcookies.org.

  • "Log files" track actions on the Site and collect data, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.

Moreover, when you make a purchase or attempt to do so through the Site, we collect certain information from you, such as your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information." When we mention "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.

USE OF YOUR PERSONAL INFORMATION

We use the Order Information we collect primarily to fulfill orders placed through the Site. This involves processing payment information, arranging shipping, and providing invoices and order confirmations. Additionally, we use Order Information to:

  • Communicate with you.
  • Screen orders for potential risk or fraud.
  • Provide you with information or advertising related to our products or services, in line with your preferences.

Device Information is used to help us screen for potential risk and fraud, improve and optimize our Site, generate analytics about customer interactions, and assess the success of our marketing and advertising campaigns.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to assist us in utilizing your Personal Information, as described above. For instance, we use Shopify to power our online store (more details on how Shopify uses your Personal Information can be found here:Ā Shopify Privacy Policy). We also employ Google Analytics to understand how customers use the Site (learn more about how Google uses your Personal InformationĀ here, and you can opt out of Google AnalyticsĀ here).

Furthermore, we may share your Personal Information to comply with applicable laws and regulations, respond to legal requests, or protect our rights.

BEHAVIORAL ADVERTISING

We use your Personal Information to provide targeted advertisements and marketing communications we believe may interest you. To learn more about how targeted advertising works, please visit the Network Advertising Initiativeā€™s educational page atĀ NAI's Understanding Online Advertising.

You can opt out of targeted advertising through common platforms such as Facebook (Ad Settings) and Google (Ad Settings). Additionally, you can opt out of some of these services by visiting the Digital Advertising Allianceā€™s opt-out portal at:Ā About Ads - Opt Out.

DO NOT TRACK

Please note that we do not change our Site's data collection and use practices when we detect a Do Not Track signal from your browser.

DATA RETENTION

When you place an order through the Site, we retain your Order Information for our records unless and until you request us to delete this information.

CHANGES

We may periodically update this privacy policy to reflect changes in our practices or for operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us via email atĀ hello@liquidlove.com.